Samsung’s flexible AMOLED displays to be known as ‘Youm’

Samsung’s upcoming “thinner, flexible and unbreakable” AMOLED displays will from now on be known as ‘Youm’. The quietly named display technology hopefully means an imminent launch from the Korean company. Estimates from Samsung in the recent past indicate a launch sometime in 2012.
Samsung's Youm has some obvious advantages over current LCD and OLED display technology
Samsung has passed an application over to the US Patent and Trademark Office (USPTO) which includes the new name and the above image showing the differences between Youm and other current technologies. The displays become flexible as Samsung makes the thin film transistor (TFT) and encapsulation out of film, rather than glass.
Reportedly, Samsung will enter mass production of Youm displays during spring and should hopefully be in a shipping product before the end of the year.
Youm will likely end up being used in watches, e-readers, tablets and smartphones such as the somewhat confirmed Samsung Skin.
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